When you paste your link into WhatsApp, the messenger turns it into a little card with an image, a title and one sentence of description. That card is exactly what your guests see first. You decide how it looks, and it is free, even before you have unlocked Premium.
Where to find it
Open Einladungen (invitations) in your dashboard.
In the area „Per Link teilen“ (share by link) you already see a small sample under „Vorschau beim Teilen“ (preview when sharing).
Click „Anpassen“ (customise) next to it. The dialog „Sharing-Vorschau anpassen“ (customise sharing preview) opens with a live preview.
What you fill in
Titel (title): for example „Anna & Max heiraten“ (Anna and Max are getting married). If you leave the field empty, the title of your event is used.
Beschreibung (description): one warm sentence that makes people look forward to it, something like „Wir feiern am 12. September und würden uns freuen, wenn du dabei bist.“ (we are celebrating on 12 September and would love you to be there) Without a description of your own it says „Wir laden euch herzlich ein!“ (we warmly invite you).
Vorschaubild (preview image): upload a photo of your own, up to 10 MB, or find something fitting under „Stockfotos“ (stock photos). A format of roughly 1200 by 630 pixels looks best. Without an image the preview only says „Kein Vorschaubild“ (no preview image).
Check the result in the live preview and then click „Speichern“ (save).
Good to know: Messengers hold on to a preview for a while once they have loaded it. If you change something and the old text still shows up, test the link in a new chat or wait a moment. It is not down to your settings.
Where else these details show up
WhatsApp is not the only place that uses your title and description. They also appear in Telegram, on Facebook and in search engines. On top of that they fill the prepared text of the share buttons on the Einladungen page. So one lovely sentence works in several places at once.
Frequently asked questions
Do I have to fill this in?
No, without your own details the event title and a friendly standard sentence step in automatically. With your own image and words the card feels much more personal, though.
Does this change anything on my event page?
No. These details only apply to the preview when sharing and to search engines. Your page itself stays exactly as you designed it in the editor.
Why do my guests see no preview at all?
As long as your page is not published, no messenger can load anything. Publish first and share afterwards.